Driving high calibre, diverse candidates with bespoke campaigns
Multinational insurance advisor company, WTW, wanted to drive high-calibre, diverse members to apply to their opportunities. Not only this, but they wanted to continue to build their brand awareness with the Bright Network community as well as increase the diversity of applicants, focusing particularly on both Black Heritage and female members.
Interested in finding out more? Get in touch to see how demographic-targeted, insight-driven activity can make an impact for your campaigns this season.
Bright Network created a bespoke digital campaign to position WTW as a leading graduate employer and support them in hiring diverse, relevant, and engaged talent. We used data insights to select members who would be best suited to the available roles at WTW.
Their digital package included:
- Hyper-targeted emails
- Application attraction
- Ongoing monitoring and coaching activity
- Screening and selection
Total page views
Average email open rate
Ethnic minority impressions
State school impressions
Of all WTW hires were Bright Network members
For the 2022 recruitment season, we implemented a new working model with Bright Network which enabled us to have a core and bespoke package which has worked exceptionally well.