Driving high calibre, diverse candidates with bespoke campaigns

Objective

Multinational insurance advisor company, WTW, wanted to drive high-calibre, diverse members to apply to their opportunities. Not only this, but they wanted to continue to build their brand awareness with the Bright Network community as well as increase the diversity of applicants, focusing particularly on both Black Heritage and female members.

Interested in finding out more? Get in touch to see how demographic-targeted, insight-driven activity can make an impact for your campaigns this season. 

Solutions

Bright Network created a bespoke digital campaign to position WTW as a leading graduate employer and support them in hiring diverse, relevant, and engaged talent. We used data insights to select members who would be best suited to the available roles at WTW.  

Their digital package included:

 

Key results

White
47,000+

Total page views

59%

Average email open rate

46%

Female impressions

60%

Ethnic minority impressions

72%

State school impressions

64%

Of all WTW hires were Bright Network members

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We have partnered with the Bright Network for over 5 years. Each year, the Bright Network team never fail to impress and develop in order to meet our hiring needs. Without the support of the Bright Network team, we wouldn’t have met our hiring goals or been able to reach the diverse and strong talent that makes up their network.
For the 2022 recruitment season, we implemented a new working model with Bright Network which enabled us to have a core and bespoke package which has worked exceptionally well.
Cathryn Rousell
Early Careers Recruitment Manager
Citrix Hero

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