Welcome to Fix the Disconnect
Gen Z and employers aren’t on the same page. There’s a disconnect that’s affecting the ability to effectively attract and retain bright diverse talent.
The 2023/24 recruitment season revealed increased applications but lower quality, challenges with GenAI, and decreased student confidence, all amid political and economic instability.
With deep insights from over a million students and 300+ leading employers, we’re uniquely positioned to help you bridge this gap.
Now is the time to address these disconnects as we weave intersectionality into our diversity approaches, start to embrace GenAI usage and understand the expectations of the workplace, so we can build more inclusive workforces and enable Gen Z success.
Gen AI
The last year has seen strong and rapid growth in the day-to-day use of GenAI to improve efficiencies amongst students and within hiring teams, as well as dominating conversations across the early careers space.
But where does Gen Z really stand on AI usage? What’s their perspective on your business perspective? What do they know about it that you don’t? And how can employers start their journey with AI?
The last year has seen strong and rapid growth in the day-to-day use of GenAI to improve efficiencies amongst students and within hiring teams, as well as dominating conversations across the early careers space.
But where does Gen Z really stand on AI usage? What’s their perspective on your business perspective? What do they know about it that you don’t? And how can employers start their journey with AI?
The Gen Z Skillset
There’s a disconnect between Gen Z and employers when it comes to skills valued in the workplace, which is preventing Gen Z from putting their best foot forward in application processes and preventing employers from seeing the true potential in candidates.
Do employers need to be clearer on what the most valuable skills are and how Gen Z should communicate them when applying to jobs? Where does Gen Z need the most support when it comes to valuable skills? And what does Gen Z have that employers aren’t tapping into yet?
There’s a disconnect between Gen Z and employers when it comes to skills valued in the workplace, which is preventing Gen Z from putting their best foot forward in application processes and preventing employers from seeing the true potential in candidates.
Do employers need to be clearer on what the most valuable skills are and how Gen Z should communicate them when applying to jobs? Where does Gen Z need the most support when it comes to valuable skills? And what does Gen Z have that employers aren’t tapping into yet?
STEM Talent
There's a supply and demand issue in the STEM space. The subjects attract a narrow interest pool during school years and by university age, the pool is even smaller.
For Gen Z, there's a lack of understanding around what STEM careers can really look like, not enough diverse representation and a perceived inaccessibility to the sector. Pair this with heavy targeting from employers where the messaging can rarely cut through the noise and the disconnect between Gen Z and employers just keeps getting wider.
There's a supply and demand issue in the STEM space. The subjects attract a narrow interest pool during school years and by university age, the pool is even smaller.
For Gen Z, there's a lack of understanding around what STEM careers can really look like, not enough diverse representation and a perceived inaccessibility to the sector. Pair this with heavy targeting from employers where the messaging can rarely cut through the noise and the disconnect between Gen Z and employers just keeps getting wider.
In our 'Fix the disconnect' report, we highlight the biggest disconnects between Gen Z and graduate employers.
Using insights from our 1M+ Bright Network members and wider sector research, we explain why addressing these disconnects is essential for building better, more inclusive and more efficient recruitment strategies.