Increasing diversity in consultancy applications

Objective

Consultancy firm, Third Bridge, aimed to find bright and diverse young talent to join their team. They were particularly interested in students and graduates with language skills, as well as seeking to champion diversity and create an inclusive company culture as part of the process through targeting hard-to-reach talent.

Solutions

Here’s how we worked with Third Bridge to increase diversity and high calibre talent in consultancy applications to their organisation:

Adopt a multi-channel approach, starting with Bright Network FESTIVAL where 2,500+ students from our diverse network were exploring their career options and engaging with employers
Targeted digital campaign, including targeted emails supported by calls to relevant Bright Network members that would be a great fit at Third Bridge
Deep dive into the engagement and ROI of their campaigns, enabling them to optimise engagement for future projects

Key results

62%

Of hires were black heritage students

85%

Of candidates were female

13

Traceable hires

/

Third Bridge partnered with Bright Network because of their diverse and talented membership, as we looked to connect with hard to reach graduates to join our ambitious team, while continuing to build our inclusive and welcoming company culture

Mani Kumar

Global Head of Talent Acquisition