Increasing diversity in consultancy applications
Consultancy firm, Third Bridge, aimed to find bright and diverse young talent to join their team. They were particularly interested in students and graduates with language skills, as well as seeking to champion diversity and create an inclusive company culture as part of the process through targeting hard-to-reach talent.
Here’s how we worked with Third Bridge to increase diversity and high calibre talent in consultancy applications to their organisation:
Adopt a multi-channel approach, starting with Bright Network FESTIVAL where 2,500+ students from our diverse network were exploring their career options and engaging with employers
Targeted digital campaign, including targeted emails supported by calls to relevant Bright Network members that would be a great fit at Third Bridge
Deep dive into the engagement and ROI of their campaigns, enabling them to optimise engagement for future projects
Of hires were black heritage students
Of candidates were female