Driving high quality, diverse internship and graduate applications
Objective
Warner Bros Discovery receives a high quantity of organic applications. Therefore, we supported Warner Bros Discovery by driving high quality applications for their internships and graduate roles, focusing specifically on increasing the number of underrepresented groups in their process. Our core focus was on social mobility, ethnic diversity and LGBTQ+ talent.
Solutions
Warner Bros Discovery were supported through a tailored 22/23 digital package, which included:
- Premium Employer Profile
- 5,000 targeted emails
Key Results
13,500
Total page views
18%
Black Heritage impressions
20%
Engagement from those eligible for free school meals
63%
Engagement from Black, Asian or ethnic minority members
68%
Open rate
Other case studies
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