A powerful multi-channel approach to engage hard to reach talent

Objective

The well known banking and investment firm Goldman Sachs were looking for a multi-touch campaign approach with the aim of engaging with a diverse audience, including STEM students, social mobility, women and BAME talent.

Solution

  • Goldman Sachs solution was to create a premium profile on the Bright Network platform, featuring opportunities and showcasing the firm.

  • They also conducted a targeted digital activation campaign, including seven emails with focused calls to action to diverse groups.

  • They as well attended Bright Network’s FESTIVAL and targeted diversity events such as Women in TEC.

 

 

Key results

White
52%

average open-rate on targeted emails sent

57%

of applications were from a BAME background

18

successful hires, who are still active in the Bright Network alumni network

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It was great to see the granular detail that Bright Network could provide, from how campaigns were performing to the detailed overview of applicants. We were also impressed by how engaged and diverse their student network is
Janine Glasenberg
EMEA Head of Graduate Recruiting
Citrix Hero