Expanding Specsavers’ reach with a tailored digital package

Objective

Specsavers, a multinational optical retail chain, wanted to raise brand awareness with Bright Network’s membership to position Specsavers as an employer of choice. They also wanted to continue to expand on the diverse talent pool available to them.

Solutions

Specsavers were supported through a personalised, digital activations package.

Their 21/22 digital package included:

  • Hyper-targeted emails
  • Content creation support

 

Key Results

White

Applications to Specsavers through Bright Network

White
67%

Of applicants were ethnic minority 

13%

Of applicants received free school meals

28%

Of successful applicants were from underrepresented groups

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