Expanding Specsavers’ reach with a tailored digital package

Objective

Specsavers, a multinational optical retail chain, wanted to raise brand awareness with Bright Network’s membership to position Specsavers as an employer of choice. They also wanted to continue to expand on the diverse talent pool available to them.

Solutions

Specsavers were supported through a personalised, digital activations package.

Their 21/22 digital package included:

  • Hyper-targeted emails
  • Content creation support

 

Key Results

White
11,000+

Total page views in 2022/23 season 

73%

Female impressions

49%

Female impressions

65%

Ethnic minority impressions

74%

State school impressions

42%

Of all Specsavers hires were Bright Network members

Applications to Specsavers through Bright Network

White
67%

Of applicants were ethnic minority 

13%

Of applicants received free school meals

28%

Of successful applicants were from underrepresented groups

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This is the first time we have worked with Bright Network and we can’t wait to work with them again. The support provided was amazing and I think the stats speak for themselves. Through the partnership we were able to make significant strides in areas such as social mobility and diversity. A great success!
Sam Reed, Employer Brand Manager, Specsavers​
Specsavers logo

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