Expanding Specsavers’ reach with a tailored digital package
Objective
Specsavers, a multinational optical retail chain, wanted to raise brand awareness with Bright Network’s membership to position Specsavers as an employer of choice. They also wanted to continue to expand on the diverse talent pool available to them.
Solutions
Specsavers were supported through a personalised, digital activations package.
Their 21/22 digital package included:
- Hyper-targeted emails
- Content creation support
Key Results

11,000+
Total page views in 2022/23 season
73%
Female impressions
49%
Female impressions
65%
Ethnic minority impressions
74%
State school impressions
42%
Of all Specsavers hires were Bright Network members
Applications to Specsavers through Bright Network

67%
Of applicants were ethnic minority
13%
Of applicants received free school meals
28%
Of successful applicants were from underrepresented groups