Expanding Specsavers’ reach with a tailored digital package
Specsavers, a multinational optical retail chain, wanted to raise brand awareness with Bright Network’s membership to position Specsavers as an employer of choice. They also wanted to continue to expand on the diverse talent pool available to them.
Specsavers were supported through a personalised, digital activations package.
Their 21/22 digital package included:
- Hyper-targeted emails
- Content creation support
Total page views in 2022/23 season
Ethnic minority impressions
State school impressions
Of all Specsavers hires were Bright Network members
Applications to Specsavers through Bright Network
Of applicants were ethnic minority
Of applicants received free school meals
Of successful applicants were from underrepresented groups