Increasing quality of hires with a bespoke digital package
Diageo, a multinational alcoholic beverage company, wanted to drive high-calibre, relevant and diverse applications across Diageo’s graduate opportunities with a flexible but focused approach. At the same time, they wanted to continue to increase diversity of applications & conversions into hires – focusing particularly on engaging females and ethnically diverse backgrounds.
Total page views
Average email open rate
Ethnic minority impressions
State school impressions
Of all Diageo hires were Bright Network members