Increasing quality of hires with a bespoke digital package

Objective

Diageo, a multinational alcoholic beverage company, wanted to drive high-calibre, relevant and diverse applications across Diageo’s graduate opportunities with a flexible but focused approach. At the same time, they wanted to continue to increase diversity of applications & conversions into hires – focusing particularly on engaging females and ethnically diverse backgrounds.

Solutions

Bright Network created a bespoke digital and events campaign to position Diageo as a leading graduate employer.

Their 21/22 digital package included:

  • Hyper-targeted emails
  • Application attraction
  • Targeted intern campaign
  • Talking to Talent calls
  • Ongoing monitoring and coaching activity
White
58%

Average email open rate

63%

Female impressions

62%

Ethnic minority impressions

68%

State school impressions

54%

Of all Diageo hires were Bright Network members

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