Increasing high-quality applications for British Airways

Objective

British Airways, UK-based airline, wanted to increase high-quality applications by using personalised communications to Bright Network members. They increased their brand awareness to position British Airways as an employer of choice. 

Solutions

British Airways were supported through personalised digital and event activations.

Their 22/23 bespoke package included:

  • Premium Employer Profile inc:

Hyper-targeted emails

Content creation support

Social media package including targeted paid activity and support for their hiring objectives

Results

White
1,000%

Increase in page views compared to 2021/22 season

50%

Female impressions

66%

Ethnic minority impressions 

1,000+

Bright Network applications 

/
We have had a very successful graduate campaign this cycle and ended closing schemes early which we haven’t needed to do in the past. I think one of the highlights for me is being partnered with Bright Network on the attraction piece which we haven’t done historically!
British Airways

Other case studies