Improving brand communication for Bloomberg

Objective

Bloomberg, a global information and technology company, wanted to engage with the undergraduate population by building positive brand perception before and after application season. They also wanted to improve the diversity of Bloomberg's early careers engagement whilst focusing on quality applications across the campaign - particularly for candidates with STEM and Business degree backgrounds

Solutions

Bloomberg were provided with a bespoke package of digital activations, as well as events and branding. 

Their 21/22 digital package included:

  • Premium Employer Profile

Hyper-targeted emails

Content creation support

Talking to Talent calls

  • Intern Campaign

Targeted emails

Talking to Talent Calls 

 

 

Key Results

White
60%

Average email open rate

54%

Female impressions

67%

Ethnic minority impressions

69%

State school impressions

38%

Of all Bloomberg hires were Bright Network members 

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