Creating meaningful change for underrepresented groups
Objective
Clyde & Co, a global law firm, wanted to elevate their brand and enhance perception amongst an undergraduate audience. They also wanted to continue to be an industry leader in both social mobility and diversity by supporting students to perform at their best and create meaningful change for underrepresented groups. At the same time, a focus on quality over quantity of applications, ensuring strong representation from both law and non-law students.
Solutions
Clyde & Co was provided with a bespoke package of digital activations, as well as events and brand building.
Their 21/22 digital package included:
- Targeted emails
- Support with content and video creation
- Event sponsorship to connect with members engaged and interested in their roles
- Diversity Coaching Programme
- Ongoing monitoring and coaching activity
Key Results
Total page views
Average email open rate
Female impressions
Ethnic minority impressions
State school impressions
Of all Clyde & Co hires were Bright Network members
