Increasing brand awareness among Black heritage and female graduates
Objective
Bain & Company, a global management consulting firm, wanted to attract high quality applicants from diverse backgrounds and raise brand awareness amongst female and Black heritage members.
A particular focus was given to their Associate Consultant programme and Scholarships.
Solutions
Bain & Company were supported through a bespoke digital activations package. Our digital offering showcases their values and culture, and uses personalised emails to target an highly engaged audience.
Their 21/22 digital package included:
- Targeted emails
- Video and content creation support
- Dedicated Partner Success Manager
Key Results
14,600+
Total page views
66%
Average email open rate
61%
Female impressions
67%
Ethnic minority impressions
69%
State school impressions
61%
Of all Bain & Company hires were Bright Network members
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