Building brand awareness and attracting diverse talent
Objective
A+E Networks were looking to increase their brand awareness. As a Sky affiliate, A+E Networks wanted to focus on building awareness of their own brand and the partnership. Additionally, the global broadcaster wanted to attract female talent and Black heritage candidates, and was looking to drive applications for industrial placement opportunities.
Solutions
A+E Networks were supported through a bespoke 22/23 digital package, which included:
- Premium Employer Profile
- 2,000 targeted emails
Key Results

59%
Open rate
72%
Female impressions
20%
Black heritage impressions
82%
Impressions from those eligible for free school meals
69%
Engagement from female members
16%
Engagement from Black heritage members