Building brand awareness and attracting diverse talent

Objective

A+E Networks were looking to increase their brand awareness. As a Sky affiliate, A+E Networks wanted to focus on building awareness of their own brand and the partnership. Additionally, the global broadcaster wanted to attract female talent and Black heritage candidates, and was looking to drive applications for industrial placement opportunities. 

Solutions

A+E Networks were supported through a bespoke 22/23 digital package, which included: 

  • Premium Employer Profile 
  • 2,000 targeted emails 

 

Key Results

White
59%

Open rate

72%

Female impressions 

20%

Black heritage impressions

82%

Impressions from those eligible for free school meals 

69%

Engagement from female members

16%

Engagement from Black heritage members 

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