Leveraging targeted web advertising for PwC

Objective

Over the last 10 years Bright Network have supported PwC with their Early Careers hiring needs, across the wide range of roles on offer. A key focus of the partnership is to elevate their brand alongside impacting diversity. The main a focus for 23/24 has been on Social Mobility, Women in Business and Black Talent.

Interested in finding out more? Get in touch to see how demographic-targeted, insight-driven activity can make an impact for your campaigns this season. 

Solutions

Their bespoke package included:

Events:

  • Internship Experience UK
  • Women in Leadership
  • Black Heritage Future Leaders
  • Bright Network Festival
  • Diverse Legal Leaders

Digital:

  • Early Talent Platform Access
  • 20,000 Targeted Email Campaigns
  • 1,000 conversions through Targeted Website Advertising

PwC utilised our Target Website Ads to target members for nine key roles across Actuarial, Tax, Risk, Operations, Technology and Audit. Using our proprietary AI led technology we created a personalised experience for our members by serving them ads for PwC’s roles across search, related job listings and personal dashboards. The targeted ads ran across a 5 week period, with the following results.
 

  • 35,400 impressions across the ads
  • 1,300 clicks on individual ads
  • 925 conversions

Key results

White
70,600+

Total profile views

925

Clicks through to apply to PwC's roles from target web ads 

67%

Average open rate

55%

Female engagement 

19%

Black heritage engagement

16%

Engagement from members who were eligible for free school meals