Achieving outstanding engagement from Black Heritage graduates in targeted email campaigns
Ocado Group worked with us to attract diverse candidates to their graduate, internship and placement programmes through targeted activity. The retail company also wanted to drive traffic and click throughs to their employer profile.
Bright Network created a bespoke digital campaign and events package to position Ocado Group as a leading graduate employer.
Their 22/23 digital package included:
Premium Employer Profile
Diversity, Equity, Inclusion and Belonging
Total page views
Average email open rate
Ethnic minority impressions
State school impressions
Conversion rate in email campaign, compared to 13% for Consumer, FMCG & Retail sector average