Achieving outstanding engagement from Black Heritage graduates in targeted email campaigns

Objective

Ocado Group worked with us to attract diverse candidates to their graduate, internship and placement programmes through targeted activity. The retail company also wanted to drive traffic and click throughs to their employer profile. ​

Solutions

Bright Network created a bespoke digital campaign and events package to position Ocado Group as a leading graduate employer. ​

Their 22/23 digital package included:​

  • Premium Employer Profile​

  • Targeted emails ​

Events: ​

  • Diversity, Equity, Inclusion and Belonging​

 

Key results

White
16,000+

Total page views

56%

Average email open rate

55%

Female impressions

49%

Ethnic minority impressions

75%

State school impressions

19%

Conversion rate in email campaign, compared to 13% for Consumer, FMCG & Retail sector average 

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