Focusing on female STEM talent and ethnic diversity in pharma
Johnson & Johnson has worked with Bright Network since 2020. The pharmaceutical company's 2022/23 campaign focused on continuing to shift the dial on diversity, with a specific focus on female STEM talent and ethnic diversity. Together, we supported Johnson & Johnson in using their employer profile to its full potential, adding new content and bringing areas of the business to life. The campaign also elevated the brand during the quieter periods in the season, including using social media reach and engagement to attract talent.
Johnson & Johnson's 2022/23 bespoke package included:
- Early Talent Platform Access
- Targeted email sends
- Social media campaign
- IEUK (Networking Partner on Business, Operations & Marketing Stream and also Technology Stream)
- Diversity, Equity, Inclusion & Belonging 2023
Page views across Johnson & Johnson's content
Increase in job role click-throughs against the previous season
Conversion rate, a 6% increase against the previous season
female engagement, up 2% from the previous season
Engagement from minority ethnic members, up 7% from the previous season
Engagement from STEM members, up 4% on the previous year
Bright Network’s commitment to Diversity, Equity and Inclusion and their in-depth expertise has also been invaluable in helping us develop and improve on our own strategies and objectives.