Focusing on female STEM talent and ethnic diversity in pharma

Objective

Johnson & Johnson has worked with Bright Network since 2020. The pharmaceutical company's 2022/23 campaign focused on continuing to shift the dial on diversity, with a specific focus on female STEM talent and ethnic diversity. Together, we supported Johnson & Johnson in using their employer profile to its full potential, adding new content and bringing areas of the business to life. The campaign also elevated the brand during the quieter periods in the season, including using social media reach and engagement to attract talent. 

Solutions

Johnson & Johnson's 2022/23 bespoke package included:

Digital:

  • Early Talent Platform Access
  • Targeted email sends
  • Social media campaign

Events:

  • IEUK (Networking Partner on Business, Operations & Marketing Stream and also Technology Stream)
  • Diversity, Equity, Inclusion & Belonging 2023 
  • WITEC 


 

Key results

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16,000+

Page views across Johnson & Johnson's content

36%

Increase in job role click-throughs against the previous season

21%

Conversion rate, a 6% increase against the previous season 

69%

female engagement, up 2% from the previous season

64%

Engagement from minority ethnic members, up 7% from the previous season

37%

Engagement from STEM members, up 4% on the previous year

Testimonial

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We’ve enjoyed a very successful relationship with Bright Network for a number of years and thoroughly appreciate their commitment to understanding our challenges and partnering on truly collaborative solutions. Our organisation can be very complex, but Bright Network have been able to navigate this ambiguity to support us in reaching our hiring goals – All whilst providing tangible data and insights which we can leverage internally to tell our hiring story

Bright Network’s commitment to Diversity, Equity and Inclusion and their in-depth expertise has also been invaluable in helping us develop and improve on our own strategies and objectives.
Ross Parsons
EMEA Early in Career Talent Acquisition Team Lead
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