Driving early engagement from STEM students to build strong pipeline for future roles

How we approached the campaign

  • Used the Bright Network Talent Tracker and profile to position JLR as a leader in the sector to STEM students ​

  • Partnered on both Bright Network FESTIVAL and Women in Technology, Engineering and Consulting to connect with target demographics for JLR

The impact​

JLR saw a strong engagement from underrepresented groups, particular from female talent, social mobility & black heritage students which were a focus demographic for the organisation.  ​

JLR focused on early engagement across the year to ensure they built brand loyalty with 1st/2nd years to develop a strong pipeline for internships/future roles. Events like Bright Network FESTIVAL connected JLR with 4,400 pre-screened, in person students. Additionally. using the live analytics in Talent Tracker to monitor engagement and conversion, JLR was able to see 16% of the traffic visiting the employer profile was converting, outperfoming the wider engineering sector. ​

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Campaign metrics

Plain white
5%

higher conversion rate than the wider engineering sector 

56%

open rate on targeted email campaigns

2.5%

click through rate on targeted campaigns 

48%

engagement from female talent

14,240

page views to JLR's profile, content and roles

2,200

conversions through the 2024/25 campaign

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