Increasing brand awareness and growing female engagement

Objective

The Imperial Business School were looking for a bespoke solution to increase the number of diverse applicants for their programme, including the postgraduate courses that they offer. Through our partnership, they particularly aimed to champion female students and increase their overall engagement with the school.

Solutions

Here’s how the Imperial Business School worked with Bright Network to diversify applicants to their programme:

They attended Bright Network FESTIVAL to engage a wide audience and connect with the brightest female talent
They attended various education events, such as Master Your Future, where they were able to connect with talent specifically looking for business school opportunities
We conducted a tailored digital campaign targeting female talent and building their brand awareness across Bright Network’s 600,000+ members

Key results

3x

Increase in profile views

53%

Female engagement

450+

Bright Network members enrolled with Imperial Business School in the last 3 years

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Our partnership with Bright Network has been really valuable in terms of attracting students for our postgraduate programmes, and reaching students and recent graduates who are interested in developing the skills they need to succeed in their chosen careers.

Holly Wildish-Jones

Marketing Manager