Increasing brand awareness and growing female engagement
The Imperial College Business School were looking for a bespoke solution to increase diverse applications to their programme, while championing female students and increasing their overall engagement with the school.
Attended Bright Network FESTIVAL to engage a wide audience and connect with the brightest female talent
Attended various education events, like Master Your Future, where they connected with talent specifically looking for business school opportunities
Implemented a tailored digital campaign targeting female talent and building their brand awareness across Bright Network’s 400k+ membership
Increase in profile views
Bright Network members enrolled on courses in the last 3 years