Increasing brand awareness and growing female engagement

Objective

The Imperial College Business School were looking for a bespoke solution to increase diverse applications to their programme, while championing female students and increasing their overall engagement with the school.

Solution

  • Attended Bright Network FESTIVAL to engage a wide audience and connect with the brightest female talent

  • Attended various education events, like Master Your Future, where they connected with talent specifically looking for business school opportunities

  • Implemented a tailored digital campaign targeting female talent and building their brand awareness across Bright Network’s 400k+ membership

 

 

Key results

White
3x

Increase in profile views

53%

Female engagement

450+

Bright Network members enrolled on courses in the last 3 years

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Our partnership with the Bright Network has been really valuable in terms of attracting students for our postgraduate programmes, and reaching students and recent graduates who are interested in developing the skills they need to succeed in their chosen careers.
Holly Wildish-Jones
Marketing Manager
Imperial BS logo