Finding motivated, bright and diverse successful hires

Objective

This investment and financial services company aimed to find bright and diverse hires through building brand awareness amongst female and other students of diverse backgrounds. They wanted to maintain a strong focus on candidate motivation and their commitment to social mobility through championing diversity in their early careers hiring.

Solutions

Here’s how we worked with this global leader in financial services to support them with hiring diverse candidates: 

  • They attended Bright Network FESTIVAL to engage a wide and diverse student and graduate audience, as well as Women in TEC for their targeted STEM outreach

  • 2x hyper-targeted emails to 1,000 students, based on Bright Network’s personality and interests data indicators from our 600,000+ members

  • They used Bright Network’s Data Comparison Tool to gain a laser-sharp view of the campaign’s ROI

 

Key results

White
56%

Average open-rate on targeted emails sent

45%

Of applications were from candidates who attended a state school

37

Successful hires were Bright Network members

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