Finding exceptional, diverse candidates
Mondrian wanted to increase the number of high-quality female and black heritage candidates in their early talent pipeline, to champion diversity and inclusion in their graduate hiring strategy by targeting these underrepresented groups.
At the same time, they aimed to raise their brand profile through curated content and targeted marketing to Bright Network’s 600,000+ members.
Here’s how we worked with Mondrian to improve diversity in their early talent hiring and maximise brand awareness:
Hyper-targeted digital activity to attract diverse applicants - meeting Mondrian’s objective for the campaign
Creating a shortlist of perfect-fit candidates through CV screening and video interviews conducted by Bright Network.
Lastly, Mondrian decided to run a virtual assessment centre based on the shortlist provided, which was supported at all times by the Bright Network team.
Black heritage applications
High calibre hires - despite initially aiming for 2