A multi-channel approach for hard-to-reach talent

Objective

Multinational investment banking company, Goldman Sachs, were looking for a multi-touch campaign approach with the aim of engaging a diverse range of students and graduates for their early career opportunities. They specifically sought to target STEM students, women and black heritage talent - to break down social mobility barriers. 

Solutions

Here’s how Goldman Sachs worked with Bright Network to produce a multi-channel approach, securing higher engagement with hard-to-reach talent: 

 

  • A Premium Employer Profile on the Bright Network platform, featuring their opportunities and showcasing the firm

  • A targeted digital activation campaign, including 7 emails with focussed calls to action to students and graduates of diverse backgrounds

  • Presence at Bright Network events like Bright Network FESTIVAL, as well as targeted diversity events such as Women in TEC

 

 

 

Key results

White
52%

Average open-rate on targeted emails sent

57%

Of applications were from students and graduates of black heritage

18

More offers than first planned

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It was great to see the granular detail that Bright Network could provide, from how campaigns were performing to the detailed overview of applicants. We were also impressed by how engaged and diverse their student network is
Janine Glasenberg
EMEA Head of Graduate Recruiting
Citrix Hero

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