Amongst the negative press related to AI and the early careers sector, there’s a real opportunity for employers to harness their approach to innovation and stand out as a top choice to great candidates.

Gen Z is looking for a workplace that is future-proof. With their understanding and expectation surrounding GenAI where it is, a workplace that’s standing still just isn’t an attractive one.

Watch the video below to hear Mohamed Ali, an avid Gen Z user of AI, with Oscar Sadler, Head of Client Strategy at Wiser, discuss this as well as share their insights into how employers could go about embedding innovation into their brand.