Increasing Black heritage and Asian applications in the legal sector

Objective

The multinational law firm was looking for support to increase their engagement with Black heritage, Asian, and minority ethnic talent as well as those from social mobility backgrounds. We supported Covington & Burlington with targeted outreach to these specific demographic groups, and through our industry specific events.

Solutions

Covington & Burlington were supported through a bespoke digital activation and events package in 22/23, which included: 

 

Key Results

White
60%

Average open rate on targeted email campaigns 

45%

Click through rate from Covington & Burlington's employer profile to their careers site

32%

Black heritage conversion, up 6% from the previous year

73%

Engagement from candidates from a Black, Asian or minority ethnic background

53%

Of applications were Bright Network members

59%

Of hires were Bright Network Members