Increasing Black heritage and Asian applications in the legal sector
Objective
The multinational law firm was looking for support to increase their engagement with Black heritage, Asian, and minority ethnic talent as well as those from social mobility backgrounds. We supported Covington & Burlington with targeted outreach to these specific demographic groups, and through our industry specific events.
Solutions
Covington & Burlington were supported through a bespoke digital activation and events package in 22/23, which included:
- Digital
- Early Talent Platform access
- Social media activity
- Targeted email campaigns
- Events
- Diverse Legal Leaders
- Future Lawyers
Key Results
Average open rate on targeted email campaigns
Click through rate from Covington & Burlington's employer profile to their careers site
Black heritage conversion, up 6% from the previous year
Engagement from candidates from a Black, Asian or minority ethnic background
Of applications were Bright Network members
Of hires were Bright Network Members
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