Targeted digital campaigns to drive diverse hires​

Objective

BBC studios were looking to​ drive the diversity of applications to their internship, using hyper targeted digital activity and engaging Bright Network experts to conduct an end-to-end approach. This included screening and the delivery of a shortlist of diverse candidates from low socio-economic backgrounds.​

​

Solutions

BBC Studios were supported through: 

  • Highly targeted digital marketing activity to attract diverse applicants on our network​

  • Screening and selection of 25 bright and engaged members from diverse, low socioeconomic backgrounds​

  • Dedicated candidate management and​ coaching to support candidates through the interview process

 

Key Results

White
73%

Email open rates where we promoted BBC’s open opportunities​

68%

Of applicants attended a state school​

3

Hires - all from a Black Heritage background​

Testimonial

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“The team delivered us a strong, diverse shortlist of candidates and we are delighted to be working with brilliant interns in our teams.”
Nick Percy, EVP for EMEA
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