Targeted emails

When inboxes are crowded, getting your message in front of the right students at the right time is essential.

With Targeted Emails added on to your Early Talent Platform access, you can promote your brand, roles and events directly to the most relevant and engaged Bright Network students and recent graduates.

An email interface showing a message from a member

What it is

A targeted email campaign that reaches the candidates you want to hire. Target in whatever way you need to using declared and behavioural data and get the best results in the market – from demographics, right to work, degree subject and much more.
Video showing example of targeting email process

How it works

Build your campaign – with support from your dedicated Partner Success Manager, craft a message that speaks to the people you want to hire

Target the right students – segment your audience using our platform data to make sure your message reaches the right candidates for your organisation

Track your campaign – have live access to open rates, click-through rates and much more, so you can see what’s working and improve your results

You stay in control, with strategic guidance every step of the way.

Why it works

The students and recent graduates on our network trust us to send them opportunities that suit their profile and interests – and we take that trust seriously. Our targeting ensures your message reaches only the most relevant, engaged candidates and we actively manage send volumes to avoid spamming.

58%

average open rate

2x

industry average click-through rate

Interested in talking about how this would work for your hiring needs?

Whether you're promoting open roles, driving event sign-ups or communicating your brand, our targeted emails get you the best ROI.

Six features of the Bright Network platform