Engineering campaign targeting female and ethnically diverse talent

Arcadis set out on a mission to diversify their graduate hiring through raising brand awareness with female and ethnically diverse audiences.

How we approached the campaign:

The impact:

Arcadis set out on a mission to diversify their graduate hiring through raising brand awareness with female and ethnically diverse audiences.
Arcadis saw increased brand awareness through their profile views and clicks to their careers website. Through live data and reporting access, they were able to see that the traffic coming through was from their target audience.
Arcadis matched their application data with the Bright Network membership to confirm that just under half, 45%, of all their graduate applications were Bright Network members

53%

impressions from students and graduates from ethnic minority backgrounds

53%

impressions from female students and graduates

45%

of all graduate applications were Bright Network members

Hiring for Goodwin’s Spring and Summer Vacation schemes

Goodwin generates high-quality applications each season through Bright Network, with many Bright Network members joining the firm over the last few years.

Hiring for technical and generalist roles at Amazon

Amazon believes in hiring the best possible talent and has a broad spectrum of opportunities from technical to more general area manager roles. Targeted digital campaigns drove applications to Amazon’s Women of the World event, Campus Summer Series and live roles.

Mischon de Reya

Attracting and converting the most diverse and high-quality law candidates

Mischon de Reya's focus was to attract a diverse talent pool and convert those applications into quality hires. Together, we drove 89% of their training contract hires.