How we approached the campaign:
- This firm wanted to increase its engagement with female talent from lower socioeconomic backgrounds and to fast track high quality hires for its internship programme
- With Bright Network, the firm developed and delivered a bespoke insight event that reached and engaged the target demographics it was looking to connect with. This event was designed to directly drive hires for the internship programme.
The impact:
- Using targeted outreach, Bright Network secured 32 engaged, pre-screened attendees from the target demographics
- From the 32 attendees at the insight event, 10 offers were made for the internship programme
