Finding motivated, bright and diverse successful hires

Objective

This investment and financial services company was looking to build brand awareness amongst female students, while keeping a strong focus on candidate motivation and their commitment to social mobility and diversity.

Solution

  • They decided to attend Bright Network FESTIVAL to engage a wide audience & Women in TEC for targeted STEM outreach. 

  • Additionally they agreed 2 hyper-targeted emails to 1,000 students, based on Bright Network’s personality & interests data indicators.

  • In addition they used Bright Network’s Data Comparison Tool to gain a laser-sharp view of the campaign’s ROI.

 

 

Key results

White
56%

Average open-rate on targeted emails sent

45%

Of applications attended a state school

37

Successful hires of Bright Network members