Creating a bespoke campaign in partnership with Bright Network

Objective

SSE’s objective was to attract new graduates that would not otherwise be aware of or actively applying for SSE’s 2020 graduate recruitment campaign, as well as educating applicants about the process and opportunities at SSE plc.

 

Solution

  • Their approach included  setting up a digital brand awareness campaign, across multiple traditionally hard to reach UK regions.

  • They strived to target highly engaged members based on skill set, interests and our data-led indicators to ensure they’d be a great fit for SSE

 

 

Key results

White
1,402

profile and job visits from interested members

41%

job views converted to click throughs to employer’s website

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This was our first year working with Bright Network and from the start the team listened carefully to our requirements.
The team built a tailored solution for us which helped support our 2020 Graduate Recruitment Campaign and highlighted our opportunities to students and graduates who may not have considered us otherwise
Hazel McAllister
Resourcing Consultant
Citrix Hero