Discovering hard to reach talent for a large regulatory public body

Objective

One of the UK’s best known regulatory bodies with a cross-industry focus, were looking for an end-to-end solution to find bright and diverse talent that’s hard to reach.

Solution

  • This company ran a bespoke campaign, combining targeted brand building, video interviews, essays and assessment centres.

  • Their main focus was on diversity, with applications from 55% state schools and 48% BAME students.

  • Finally the partnership evolved into a 3 year extension plan with deliveries across 7 pathways.

 

Key results

White
45%

open rate on 22,623 people hyper-targeted emails

7

Assessment centres designed & facilitated

23

hires across 5 pathways delivered in our inaugural year