The positive brand impact of a virtual insight day
Objective
BDO’s objective was to promote and run a virtual insight day for 40+ pre-screened candidates, giving BDO the opportunity to pipeline top students.
Solution
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They decided to set up a tech platform, run skills sessions, networking groups and a keynote during a 2 hour insight day.
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They used Bright Network’s data insights engine to market the event to relevant members
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Make sure the candidates attending were the ideal fit, ready and tech-enabled to join the event.
Key results

50
Attendees on the day
100%
Rated the event as good or great
160
Applications screened by our team