The positive brand impact of a virtual insight day

Objective

BDO’s objective was to promote and run a virtual insight day for 40+ pre-screened candidates, giving BDO the opportunity to pipeline top students.

Solution

They decided to set up a tech platform, run skills sessions, networking groups and a keynote during a 2 hour insight day.
They used Bright Network’s data insights engine to market the event to relevant members
Make sure the candidates attending were the ideal fit, ready and tech-enabled to join the event.

Key results

50

Attendees on the day

100%

Rated the event as good or great

160

Applications screened by our team

/

Working with someone who had hosted virtual insight days before was invaluable… the work they did before the event meant candidates were engaged, with thoughtful inputs

Susie Renshaw

Early Careers Resourcing Manager, BDO