Strategically attracting ambitious female candidates
Vodafone’s objective was to Increase the number of female hires they make across their streams, with a focus on the tech and commercial graduate roles
For this they create a focused marketing campaign to STEM women and the Women’s mini-network.
Aiming to attract and select top female talent for two bespoke insight days run at Vodafone’s London office.
Finally they also conducted a sponsorship of two flagship Bright Network events, including Women in TEC.
Attendees at the insight days
Open rates on emails across the campaign
Traceable female hires