Strategically attracting ambitious female candidates
Objective
Vodafone’s objective was to Increase the number of female hires they make across their streams, with a focus on the tech and commercial graduate roles
Solution
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For this they create a focused marketing campaign to STEM women and the Women’s mini-network.
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Aiming to attract and select top female talent for two bespoke insight days run at Vodafone’s London office.
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Finally they also conducted a sponsorship of two flagship Bright Network events, including Women in TEC.
Key results
48
Attendees at the insight days
50%
Open rates on emails across the campaign
48
Traceable female hires
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