Strategically attracting ambitious female candidates

Objective

Vodafone’s objective was to Increase the number of female hires they make across their streams, with a focus on the tech and commercial graduate roles 

 

Solution

  • For this they create a focused marketing campaign to STEM women and the Women’s mini-network.

  • Aiming to attract and select top female talent for two bespoke insight days run at Vodafone’s London office.

  • Finally they also conducted a sponsorship of two flagship Bright Network events, including Women in TEC.

 

 

Key results

White
48

Attendees at the insight days

50%

Open rates on emails across the campaign

48

Traceable female hires