Creating meaningful change for underrepresented groups

Objective

Clyde & Co, a global law firm, wanted to elevate their brand and enhance perception amongst an undergraduate audience. They also wanted to continue to be an industry leader in both social mobility and diversity by supporting students to perform at their best and create meaningful change for underrepresented groups. At the same time, a focus on quality over quantity of applications, ensuring strong representation from both law and non-law students.

Solutions

Clyde & Co was provided with a bespoke package of digital activations, as well as events and brand building.

Their 21/22 digital package included:

  • Targeted emails
  • Support with content and video creation 
  • Event sponsorship to connect with members engaged and interested in their roles
  • Diversity Coaching Programme
  • Ongoing monitoring and coaching activity

 

 

 

Key Results

White
28,000+

Total page views

52%

Average email open rate

71%

Female impressions

62%

Ethnic minority impressions

75%

State school impressions

69%

Of all Clyde & Co hires were Bright Network members