A focus on Diversity, Brand and Candidate Experience for Macquarie

Objective

Global financial services company, Macquarie, wanted to continue to change the dial on diversity, particularly on female, Black Heritage and socially mobile graduates. They also wanted to provide greater clarity on the roles available to graduates and to ensure the best fit for high quality and relevant candidates. With all candidates going through the Macquarie process, they wanted them to be well informed, support and have a tailored journey.

Solutions

Macquarie was provided with a tailored package of both digital activations and event sponsorship as well as a bespoke coaching programme to support ethnic minority candidates through the process.

Their 21/22 digital package included:

  • Hyper-targeted emails
  • Social media package including targeted paid activity and supported their hiring objectives
  • Event sponsorship to connect with members engaged and interested in their roles 
  • ‘Macquarie Diversity Academy’ - a unique insights event for members to discover more about their internship opportunities

Key results

White
28,000+

Total page views

58%

Average email open rates

47%

Female impressions

17%

Ethnic minority impressions

68%

State school impressions

63%

Of all of all Macquarie hires were Bright Network members

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Macquarie’s partnership with Bright Network has grown organically over the past 5 years. We continue to partner with the team on an increasing number of projects and initiatives as the results we have achieved with them have helped us to move the needle, particularly in the DE&I space.
The team are experts in the field of early careers and are proven change makers; able to support students achieve their career ambitions and us as an employer successfully reach our goal of widening the gate and not lowering the bar in hiring candidates from all backgrounds into Finance.
Emma Cahill
Head of Early Careers
Macquarie - icon

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