Increasing black heritage applications and conversion
Global financial services company, Macquarie, wanted to pilot a bespoke solution to increase their engagement and brand awareness amongst black heritage audiences. They wanted to not only improve diversity in their early talent pipeline - particularly amongst this underrepresented group - but also increase the conversion of this demographic through to offer.
Here’s how we worked with Macquarie to achieve these goals and champion diversity:
Hyper-targeted digital activity to attract diverse applicants - with a particular focus on engaging female and black heritage students and graduates.
Creating a shortlist of perfect fit candidates through CV screening and cognitive testing facilitated by Bright Network
Coaching best fit candidates with 1-2-1 coaching calls and regular webinars to the shortlist of candidates - helping them have the best chance of success in the recruitment process
Page impressions - 69% of which were from black heritage Bright Network members
Applications to the Macquarie coaching programme
Hires made - 3 of which were female