Increasing BAME applications and conversion
Macquarie wanted to pilot a bespoke solution to increase their engagement and brand awareness amongst BAME audience, and increase the conversion of this demographic through to offer.
Hyper-targeted digital activity to attract diverse applicants with a particular focus on female and black heritage.
Shortlist of perfect fit candidates through our CV screening and cognitive testing facilitated by Bright Network.
Lastly, we supported them in coaching best fit candidates with one-to-one coaching calls and regular webinars to the shortlist of candidates helping them have the best chance of success in the recruitment process.
Applications to the coaching programme
4 BAME hires of which 3 were female