Championing diverse and regional talent
Objective
Attract diverse applicants, such as from a BAME background, build wider brand awareness around their regional opportunities and target members with an FMCG or sales interest.
Solution
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P&G hired a comprehensive year long package.
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The package included events and digital activity to nurture potential applicants.
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They as well targeted content delivery around their D&I initiatives, timed to coincide with relevant events and activity as well as attended Bright Network’s regional events to champion their opportunities outside of London.
Key Results

50%
Uplift in profile views year-on-year
51%
Open rate on targeted emails sent during campaign
64%
Of applicants were female and 67% state educated