Championing diverse and regional talent

Objective

Attract diverse applicants, such as from a BAME background, build wider brand awareness around their regional opportunities and target members with an FMCG or sales interest.

Solution

  • P&G hired a comprehensive year long package.

  • The package included events and digital activity to nurture potential applicants.

  • They as well targeted content delivery around their D&I initiatives, timed to coincide with relevant events and activity as well as attended Bright Network’s regional events to champion their opportunities outside of London.

 

 

Key Results

White
50%

Uplift in profile views year-on-year

51%

Open rate on targeted emails sent during campaign

64%

Of applicants were female and 67% state educated

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Bright Network events are always attended by highly engaged, enthusiastic, diverse and well-rounded students. We have also been suitably impressed by the calibre and diversity of those who we have been able to engage through our digital campaigns. The team at Bright Network are experts in what they do and take real care over our partnership.
Citrix Hero

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