Bespoke diversity engagement and brand building
Clyde & Co wanted a bespoke solution to enhance their brand as an inclusive employer, while shifting the gear as an industry leader to champion social mobility and diversity.
Run a bespoke digital solution, including a premium employer profile and targeted outreach to under-represented groups via targeted emails and social media.
Brand enhanced by "talking head" videos focusing on diversity and social mobility, showcasing individuals from Trainee to Partner level from across the firm, and demonstrating unique culture.
Connected with members at both broad and highly targeted Bright Network events, including Diversity & Inclusion, First Year Lawyers, and the Bright Network FESTIVAL with over 2,500 attendees, 65%+ of which were BAME.
of engagement was from BAME Bright Network members
YoY increase in job views
of 2020 trainees were Bright Network members, of which 50% were BAME and 75% state educated
Working with Bright Network is a breath of fresh air and the energy they provide is like rocket fuel. Bright Network have helped Clyde & Co break down barriers to attract and retain the most diverse future leaders for the firm.
Early Careers Manager