How we approached the campaign:
- Utilised the Bright Network Early Talent Platform to benchmark against other organisations in the banking sector
- Launched targeted emails to reach primarily Black heritage and female talent
The impact:
- Zopa saw a huge increase in engagement from underrepresented groups, achieving well-above industry standard across all metrics.
- Zopa tracked the impact of Bright Network through all stages of their recruitment process, resulting in 88% of assessment centre candidates and 74% of hires for 2025 coming from Bright Network
- Zopa have made use of Bright Network Talent Tracker reporting for internal conversations on driving engagement and diversity for early talent attraction
10%
click-through rate on targeted emails
53%
engagement from female talent
22%
engagement from Black heritage talent
"We love the online Talent Tracker that allows us to measure our metrics closely and see where changes we are making impact talent attraction; it’s also been very helpful when crafting narrative for entry-level talent conversations internally.
Bonus points for the team being so fantastic to work with – they are genuine experts in field of early careers who they have been real thought partners when it comes to building an inclusive process as we scale - we're really looking forward to continuing to grow our partnership!"
Olivia Harris
Associate Talent Partner, Zopa
