How we approached the campaign:
- Utilised the Bright Network Early Talent Platform to benchmark against other organisations in the banking sector
- Launched targeted emails to reach primarily Black heritage and female talent
The impact:
- 32 female students passionate about a career in Investment Banking joined Santander in their office for an insight day
- Four graduates were hired onto their scheme from this event
100%
of attendees were female students passionate about Investment Banking
34%
were the first generation to go to university
4
hires were made from the 32 attendees
"It was great to see so many strong and talented candidates. The room was full of energy and they were not shy to ask questions, which is great!"
Santander
"The event was very inspiring, the members of Santander CIB who attended were welcoming and happy to share insights about their experiences. Every question asked was answered honestly which was really helpful and made the environment feel supportive."
Attendee
Bright Network student
