Attracting and converting the most diverse and high-quality law candidates

Mischon de Reya's focus was to attract a diverse talent pool and convert those applications into quality hires. Together, we drove 89% of their training contract hires.

How we approached the campaign:

As one of the UK’s leading law firms, Mishcon de Reya didn’t struggle with a shortage of graduate applications
The real challenge lay in attracting a truly diverse talent pool and converting those applications into hires
Their focus was to increase representation across different ethnicities and socio- economic backgrounds and break down barriers to entering the legal industry

The impact:

Through a data-led, highly targeted digital campaign Mischon de Reya was able target different key demographics for their live roles
Joining Diverse Legal Leaders, a Bright Network event, connected the law firm with pre-screened quality candidates studying law
As a result, 70% of assessment centre candidates and 89% of training contract hires were Bright Network members

89%

of Mischon de Reya's training contract hires were Bright Network members

70%

of assessment centre hires were Bright Network members

58%

of engagement was from lower socio-economic backgrounds

Hiring for Goodwin’s Spring and Summer Vacation schemes

Goodwin generates high-quality applications each season through Bright Network, with many Bright Network members joining the firm over the last few years.

Hiring for technical and generalist roles at Amazon

Amazon believes in hiring the best possible talent and has a broad spectrum of opportunities from technical to more general area manager roles. Targeted digital campaigns drove applications to Amazon’s Women of the World event, Campus Summer Series and live roles.

Santander

Launching female talent into Santander’s graduate pipeline

Santander worked with Bright Network to deliver a bespoke event targeting female students passionate about a career in Investment Banking.