Building a strong STEM talent pipeline

JLR wanted to engage first and second year students in STEM, especially female talent. We delivered a STEM-targeted campaign focusing on early engagement, which drove higher conversions that engineering competitors.

How we approached the campaign:

The impact:

JLR saw strong engagement from underrepresented groups, particular from female talent, social mobility & black heritage students which were a focus demographic for the organisation
Events like Bright Network FESTIVAL connected JLR with 4,400 pre-screened, in-person students
JLR was able to see 16% of the traffic visiting the employer profile was converting, outperforming the wider engineering sector

56%

open rate on targeted email campaigns

48%

engagement from female talent

5%

higher conversions than the wider engineering sector

Making an impact for young Black talent

This professional services firm's coaching initiative, in collaboration with Bright Network, set out to improve the confidence and representation of those from lower socio-economic backgrounds.

Costain

Securing top engineering talent for regional roles at Costain

Costain, a construction engineering company, had ambitions to increase diverse representation as well as find great applicants for hard to fill regions and roles.

Financial services provider

Using a bespoke event to fast track intern hires in financial services

A leading UK financial services provider increased its engagement with female talent from lower socioeconomic backgrounds and fast tracked high quality hires for its internship programme.

Marketing & attraction

Application screening