Building a strong STEM talent pipeline

JLR wanted to engage first and second year students in STEM, especially female talent. We delivered a STEM-targeted campaign focusing on early engagement, which drove higher conversions that engineering competitors.

How we approached the campaign:

The impact:

JLR saw strong engagement from underrepresented groups, particular from female talent, social mobility & black heritage students which were a focus demographic for the organisation
Events like Bright Network FESTIVAL connected JLR with 4,400 pre-screened, in-person students
JLR was able to see 16% of the traffic visiting the employer profile was converting, outperforming the wider engineering sector

56%

open rate on targeted email campaigns

48%

engagement from female talent

5%

higher conversions than the wider engineering sector

Goodwin

Hiring for Goodwin’s Spring and Summer Vacation schemes

Goodwin generates high-quality applications each season through Bright Network, with many Bright Network members joining the firm over the last few years.

Amazon

Hiring for technical and generalist roles at Amazon

Amazon believes in hiring the best possible talent and has a broad spectrum of opportunities from technical to more general area manager roles. Targeted digital campaigns drove applications to Amazon’s Women of the World event, Campus Summer Series and live roles.

Mischon de Reya

Attracting and converting the most diverse and high-quality law candidates

Mischon de Reya's focus was to attract a diverse talent pool and convert those applications into quality hires. Together, we drove 89% of their training contract hires.