How we approached the campaign:
- Goodwin wanted to be positioned as an employer of choice using a fully branded employer profile and connecting with engaged students and graduates in our law network
- It was key to reach and connect with specific target demographics using personalised email outreach and targeted website advertising to drive high quality applications whilst also increasing the diversity of applications and hires
The impact:
- Goodwin attended Future Lawyers and Bright Network FESTIVAL to engage with pre-screened graduates
- Drove hires for Goodwin's Spring and Summer Vacation schemes, with 64% of applicants and 79% of hires coming through Bright Network
31/39
of hires were Bright Network Members
64%
of applications were from Bright Network members
68%
of views from underrepresented ethnic backgrounds
"Bright Network has been a key partner in our early careers strategy, allowing us to engage brilliant talent who are motivated to pursue their career in law. The ability to attend focused events and target specific pools of the network through digital campaigns has enabled us to generate high-quality applications each season. It’s been great to see so many Bright Network members join the firm over the past few years and we look forward to more doing so in the years to come."
Goodwin
