Quality, diverse hires in the legal sector

Covington's team saw over half of their applications and hires from Bright Network members driven by a multi-channel campaign.

How we approached the campaign:

The impact:

With a focused approach on engaging with members from ethnic minority backgrounds, initial engagement was achieved to raise awareness and connection to the Covington brand
The variety of activity gave Bright Network members the chance to engage with the brand and Covington’s team to understand what life at the firm would be like. And with detailed reporting we were able to see that 59% of hires were Bright Network members

60%

open rate on targeted emails

53%

of applications were from Bright Network students and graduates

59%

of hires were of Bright Network students and graduates

Hiring for Goodwin’s Spring and Summer Vacation schemes

Goodwin generates high-quality applications each season through Bright Network, with many Bright Network members joining the firm over the last few years.

Hiring for technical and generalist roles at Amazon

Amazon believes in hiring the best possible talent and has a broad spectrum of opportunities from technical to more general area manager roles. Targeted digital campaigns drove applications to Amazon’s Women of the World event, Campus Summer Series and live roles.

Mischon de Reya

Attracting and converting the most diverse and high-quality law candidates

Mischon de Reya's focus was to attract a diverse talent pool and convert those applications into quality hires. Together, we drove 89% of their training contract hires.