How we approached the campaign:
- Live engagement and performance tracking through our Talent Tracker to track high quality applications from a range of degree backgrounds
- Targeted emails and inclusion in monthly Job Match Alerts in the Bright Network newsletter to the most relevant, engaged talent for Blick Rothenberg's live roles
- Optimised employer profile to build Blick Rothenberg's brand and demystify roles in tax, accountancy and audit
The impact:
- Blick Rothenberg saw an increase in quality applications from women. As a result, 48% of hires were Bright Network members and 37% of hires were female Bright Network members
- Content and campaigns around Blick Rothenberg's roles and employer brand outperformed the sector, with a 27% conversion rate throughout the campaign. This is above the sector average of 15%
- As the financial services firm was focussed on female engagement, it was also great to see that 44% of all engagement came from female talent - especially given the industry can typically be underrepresented by females
44%
of hires were bright Network members, with 37% being female
27%
conversion rate throughout the campaign, above the sector average of 15%
44%
engagement from female talent
"Thanks to our collaboration with the Bright Network, we have been able to actively target, attract, and drive quality and diverse applications to our graduate schemes at Blick Rothenberg. In an industry that can typically be underrepresented by females, we value the opportunity to directly promote our graduate opportunities to female members. Out of the candidates hired through the Bright Network, 77% were female and they performed extremely well in our recruitment process. We also value the insights the Bright Network team provide to help us understand the graduate market. The team's research adds real value to our overall recruitment strategies.
We look forward to working with the Bright Network in the next academic year and beyond to continue recruiting diverse talent."
Victoria Brice
Early Careers Talent Acquisition Manager, Blick Rothenberg
